Social Listening for Product Development: Lessons from the Comeback of Indomie Cabe Ijo
On June 10, 2026, Indomie brought back its Goreng Cabe Ijo flavor after the product had been difficult to find…
- July 17, 2026
Artikel Analisis
AI Is Not Always Enough: Why the Human Touch — Human-in-the-Loop — Is Still Needed in B2B Sentiment Analysis
Companies today use AI to read customer data, monitor public conversations, measure reputation, map issues, and support strategic decision-making. In…
- July 10, 2026
The “Doom Spending” Phenomenon: When Young People Choose Shopping to Fight Anxiety
Amid economic uncertainty, one phenomenon has been widely discussed on social media and has attracted the attention of many financial…
- June 5, 2026
Judicial Theater in the Chromebook Corruption Case
Case Anatomy: Chronology and Involved Parties The corruption case involving the procurement of Chromebook laptops, which ensnared former Minister of…
- May 25, 2026
Content vs Advertising: When Consumer Trust Shifts from Brand Messages to Experiences That Feel Real
In many marketing meetings, one question still comes up: is advertising no longer effective? That question is flawed from the…
- May 15, 2026
Algorithm Decides Livelihoods: When Systems Determine Job Opportunities in the Platform Era
In the digital platform era, livelihoods are no longer determined entirely by human effort. In many cases, job opportunities are…
- May 1, 2026
Controversy Over Suckermouth Catfish in Jakarta: Ecological Urgency and MUI’s Criticism of the Method
Growing public attention toward environmental issues has placed the Jakarta Provincial Government’s action to clear suckermouth catfish from several rivers…
- April 24, 2026
Crisis Communication Plan Geopolitics: Lessons from Indonesian Companies Affected by US–Iran Tensions
After discussing the geopolitical playbook in the previous article, the question now becomes more concrete: how have companies responded and…
- April 17, 2026
Gen Alpha Has Already Changed Consumer Behavior. Are Brands Reading the Signals Yet?
Gen Alpha Is No Longer a Future Market For a long time, Gen Alpha has been positioned as a future…
- April 10, 2026
Public Sentiment Heats Up, Netizens Urge Police to Fully Investigate the Andrie Yunus Case
The acid attack that targeted Andrie Yunus, an activist from the Commission for the Disappeared and Victims of Violence, triggered…
- April 3, 2026