Preloader
Binokular Contact Us

Artikel Analisis

How Media Monitoring Detects Churnalism

On Thursday, July 30, 2026, Indonesian President Prabowo Subianto announced a “cleanest city” competition. The top five cities would win…

Mainstream Media vs Social Media: The Tabanan Narrative Gap

Before dawn on Friday, 24 July 2026, a mob in Bali beat a man to death. He is identified only…

How to Choose the Right Micro-Influencer for Your Brand

Gen Z is increasingly tuning out advertisements that look overly polished and perfect. Instead, they tend to trust recommendations from…

Social Listening for Product Development: Lessons from the Comeback of Indomie Cabe Ijo

On June 10, 2026, Indomie brought back its Goreng Cabe Ijo flavor after the product had been difficult to find…

AI Is Not Always Enough: Why the Human Touch — Human-in-the-Loop — Is Still Needed in B2B Sentiment Analysis

Companies today use AI to read customer data, monitor public conversations, measure reputation, map issues, and support strategic decision-making. In…

The “Doom Spending” Phenomenon: When Young People Choose Shopping to Fight Anxiety

Amid economic uncertainty, one phenomenon has been widely discussed on social media and has attracted the attention of many financial…

Judicial Theater in the Chromebook Corruption Case

Case Anatomy: Chronology and Involved Parties The corruption case involving the procurement of Chromebook laptops, which ensnared former Minister of…

Content vs Advertising: When Consumer Trust Shifts from Brand Messages to Experiences That Feel Real

In many marketing meetings, one question still comes up: is advertising no longer effective? That question is flawed from the…

Algorithm Decides Livelihoods: When Systems Determine Job Opportunities in the Platform Era

In the digital platform era, livelihoods are no longer determined entirely by human effort. In many cases, job opportunities are…

Controversy Over Suckermouth Catfish in Jakarta: Ecological Urgency and MUI’s Criticism of the Method

Growing public attention toward environmental issues has placed the Jakarta Provincial Government’s action to clear suckermouth catfish from several rivers…