Media Monitoring Process
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Article Clipping
The process of collecting or documenting media such as News, Video News, Photo News, Reader’s Voice, TV Running Text, and TV Talk Show.
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News Tracking
The process of selecting or categorizing media articles based on issues or news categories.
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Analysis
The process of analyzing a collection of articles using a quantitative approach to create information that is easily understood by users.
Advantages
Media Coverage
Binokular monitors more than 10,000 online media, 200 Print Media, and 34 Electronic Media.
Database
Binokular has a database of media news articles compiled since 2013.
Insight Report
Comprehensive data related to brand reputation, consumer habits, audience preferences, and competitor analysis.
Products
Bino Premium
Human touch for unparalleled accuracy.
Newstensity
AI Precision for Advanced Sentiment Analysis.