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Media Monitoring Process

  • Article Clipping

    The process of collecting or documenting media such as News, Video News, Photo News, Reader’s Voice, TV Running Text, and TV Talk Show.

  • News Tracking

    The process of selecting or categorizing media articles based on issues or news categories.

  • Analysis

    The process of analyzing a collection of articles using a quantitative approach to create information that is easily understood by users.

Advantages

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Media Coverage

Binokular monitors more than 10,000 online media, 200 Print Media, and 34 Electronic Media.

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Database

Binokular has a database of media news articles compiled since 2013.

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Insight Report

Comprehensive data related to brand reputation, consumer habits, audience preferences, and competitor analysis.

Products

Bino Premium

Human touch for unparalleled accuracy.

Newstensity

AI Precision for Advanced Sentiment Analysis.

Free Trial