Media Monitoring Process
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Article Clipping
The process of collecting or documenting media such as News, Video News, Photo News, Reader’s Voice, TV Running Text, and TV Talk Show.
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News Tracking
The process of selecting or categorizing media articles based on issues or news categories.
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Analysis
The process of analyzing a collection of articles using a quantitative approach to create information that is easily understood by users.
Advantages
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Media Coverage
Binokular monitors more than 10,000 online media, 200 Print Media, and 34 Electronic Media.
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Database
Binokular has a database of media news articles compiled since 2013.
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Insight Report
Comprehensive data related to brand reputation, consumer habits, audience preferences, and competitor analysis.
Products
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Bino Premium
Human touch for unparalleled accuracy.
Newstensity
AI Precision for Advanced Sentiment Analysis.
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