Binokular, or as we commonly call it, Bino, was founded on the premise of the vast access to information in this digital era. There is so much information that existing filtering devices are not enough to find the most relevant content for users’ needs. Additionally, online lifestyle in Indonesia has only reached 20% of the population. Just look at the online presence among print media, especially newspapers. Out of approximately 150 newspapers published daily in Indonesia, only 15% have a website. This number drops even further when we talk about regular updates.
Media is a tool for shaping opinions. Opinions can impact the image of a product, corporation, or institution. It would certainly be easier to manage issues if the product owner knows early on about the issues or news developing in the community, whether through mainstream or new media.
Binokular is here to meet that need. Our system will filter and monitor information or news in both online and offline media. And we, Bino, present it to you, our valued customers.